EDgage

2021 Initiatives

2020 Platinum MarCom
Award Winner

Welcome to EDgage

Business is done when trust is established. At APTech, fostering end-to-end business value chains is part of our mission. We are good at getting like-minded people together and now we are building communities to help marketing professionals within specific vertical market segments achieve their business goals.

Introducing EDgage, a new content platform built to connect higher education marketers and enrollment specialists. The platform serves professionals in this market by igniting creative ideas, inspiring new campaigns and enabling faster conversion.

By sharing the relevant success stories and practical strategies, higher education marketers will find inspiration in their quest for higher levels of performance. EDgage will educate higher ed professionals on a wide range of unique marketing ideas and ready-to-implement tactics.

EDgage content embodies the entire sales and marketing process. Educating customers and prospects is a subtle and nonintrusive way to get on people’s radar and earn their trust and respect. We have seen it work, and we can now connect companies like yours to our robust higher education networking community.

EDgage includes a quarterly-printed magazine, an online component that updates our readers, and virtual or live summits that will inspire higher education marketers across the country. Overall, the entire content platform is designed to connect you to with your target market—the people that make decisions about marketing services—including print. You’re invited to take part in this exciting marketing opportunity by sponsoring EDgage.

Warmest regards,

Thayer Long
President
The Association for PRINT Technologies

EDgage Magazine

The EDgage platform is built to connect you with higher education marketers and enrollment specialists. The program serves this popular market by igniting creative ideas, inspiring new campaigns and enabling higher levels of conversion. The EDgage magazine offers you a chance to connect with the community that invests in marketing services four times per year, plus monthly online content and events.

Components

EDgage Spotlights

250 words and high-resolution imagery of either a product or a customer you would like to highlight. Your logo will accompany the sponsorship of the spotlight. Copy can be supplied by you, or we can create it.

EDgage Online Banners

Digital ads on the EDgage website.

EDgage Live!

In 2021, we will host summits for the brightest minds in higher education marketing. These summits will be anchored with content that strategically focuses on marketing and how to increase awareness, engagement and enrollment.

Editorial Calendar

EDgage magazine shares success stories and practical strategies that higher education marketers will find inspirational in their quest for name recognition, brand awareness and ultimately increased enrollments. By educating higher ed professionals on all marketing ideas and tactics, EDgage magazine has become a trusted, go-to resource.

Distribution Date: February 5, 2021
Material Due Date: December 11 , 2021

Less is More: How to achieve objectives with fewer resources
Proceed with Caution: Managing the safety mandate

Distribution Date: May 7, 2021
Material Due Date: March 19, 2021

Game Plan: Selling the value of higher education
First Impressions: Print makes connections

Distribution Date: August 6, 2021
Material Due Date: June 18, 2021

The Do Over: Re-engaging with a disconnected generation
Buckle Down: Tactical strategies to drive enrollment

Distribution Date: November 5, 2021
Material Due Date: September 17, 2021

On Your Toes: Schools adapt by finding new revenue streams
The Backbone: Marketing matters more than ever

EDgage Online includes additional content to support higher education marketers and enrollment specialists. We contact subscribers via email on a monthly basis, on the following schedule. Opportunities exist to publish a limited number of ads in these e-newsletters.

EDgage Online Distribution Dates

Component Pricing

ComponentPricing
Full Page Ad or Spotlight (4x)$1,500
Inside Front Cover Ad (4x)$2,000
Inside Back Cover Ad (4x)$2,000
2-page Center Spread (4x) $2,000
Pre-printed Inserts$3,000
Online Banner$500
Spring EDgage Summit$10,000
Fall EDgage Summit$10,000
Platinum Sponsorship (all inclusive)$30,000

Ads/Artwork Specifications

Full-page Ad

Live/safe area: 8.25″ x 10.25″
Trim: 9″ x 11″
Bleed: 9.25″ x 11.25″

Back Cover Ad

Live/safe area: 8.25″ x 7.25″
Trim: 9″ x 8″
Bleed: 9.25″ x 8.25″

Full Center Spread Ad(s)

Live/safe area: 8.25″ x 10.25″ (each page)
Trim: 18″ x 11″
Bleed: 18.25″ x 11.25″

Files

  • PDF/X-1a is preferred file delivery format
  • Images should be high resolution, CMYK format (at least 200 dpi.)
  • Do not mix RGB, CMYK and spot colors in document
  • Fonts must be embedded in PDF
  • Color should be CMYK using U.S. Web Coated (SWOP) v2. RGB, spot or other colors will be converted to CMYK using U.S. Web Coated (SWOP) v2; anticipated color may not result.
  • For critical color supply SWOP-certified color proof with color bars.

Inserts

  • Tip-in Insert: maximum 8×10″, 70# text max weight
  • Blow-in Insert: minimum 5×3½”, maximum 6×4¼”, 75# standard stock
  • Polybag Insert: minimum 4×6″, maximum 9 x 10″
  • Bellyband: 5″ tall x 18¾” wide, 80#

    * Actual print samples must be sent to printer for machinability testing prior to deadline.

Banners for EDgage Online

Most standard banner sizes apply

Examples: 300×250 – Medium rectangle, 336×280 – Large rectangle, 728×90 – Leaderboard,
300×600 – Half page or large skyscraper, 320×50 – Mobile leaderboard.

Ads can be animated or static. Banners are typically updated on a month-to-month basis.
Email jshaffer@aptech.org with questions or to submit your banner.

Contact

Editor — Julie Shaffer, jshaffer@aptech.org

Association for PRINT Technologies
113 Seaboard Lane
Suite C-250
Franklin, TN 37067
703-264-7200

www.EDgagemag.com
info@EDgagemag.com