EDgage

Empowering Higher
Education Marketing

Welcome to EDgage

Business is done when trust is established. At APTech, fostering end-to-end business value chains is part of our mission. We are good at getting like-minded people together and now we are building communities to help marketing professionals within specific vertical market segments achieve their business goals.

Introducing EDgage, a new content platform built to connect higher education marketers and enrollment specialists. The platform serves professionals in this market by igniting creative ideas, inspiring new campaigns and enabling faster conversion.

By sharing the relevant success stories and practical strategies, higher education marketers will find inspiration in their quest for higher levels of performance. EDgage will educate higher ed professionals on a wide range of unique marketing ideas and ready-to-implement tactics.

EDgage content embodies the entire sales and marketing process. Educating customers and prospects is a subtle and nonintrusive way to get on people’s radar and earn their trust and respect. We have seen it work, and we can now connect companies like yours to our robust higher education networking community.

EDgage includes a quarterly-printed magazine, an online component that updates our readers, and at least two regional summits that will inspire higher education marketers across the country. Overall, the entire content platform is designed to connect you to with your target market—the people that make decisions about marketing services—including print. You’re invited to take part in this exciting marketing opportunity by sponsoring EDgage.

Warmest regards,

Thayer Long
President
The Association for PRINT Technologies

EDgage Magazine

EDgage magazine is built to connect you with higher education marketers and enrollment specialists. The program serves this popular market by igniting creative ideas, inspiring new campaigns and enabling higher levels of conversion. Printed four (4) times per year, EDgage magazine offers you a chance to connect with the community that invests in marketing services. Full page ads and product spotlights are available.

Components

EDgage Spotlights

250 words and high-resolution imagery of either a product or a customer you would like to highlight. Your logo will accompany the sponsorship of the spotlight. Copy can be supplied by you, or we can create it.

EDgage Online Banners

Digital ads on the EDgage website.

EDgage Regional Summits

June, Washington DC
In 2020, we will host regional summits for the brightest minds in higher education marketing. These Summits will be anchored with content that strategically focuses on marketing and how to increase awareness, engagement and enrollment.

Editorial Calendar

EDgage magazine shares success stories and practical strategies that higher education marketers will find inspirational in their quest for name recognition, brand awareness and ultimately increased enrollments. By educating higher ed professionals on all marketing ideas and tactics, EDgage magazine has become a trusted, go-to resource.

Distribution Date: November 22, 2019
Ad Material Due Date: October 25, 2019

  • Failure to Launch — Why Admissions Offices Struggle
  • Connect the Dots — Marrying the Customer Journey and Admissions

Distribution Date: February 7, 2020

Ad Material Due Date: January 10, 2020

  • In Tune — How to Stay Engaged with Your Audience
  • Growing Influence — Why Marketing’s Role Must Increase

Distribution Date: May 1, 2020
Bonus Distribution : June EDgage Summit, Washington DC
Ad Material Due Date: March 20, 2020

  • Branching Out — How to Connect with Changing Demographics
  • Sharpest Tool in the Shed — Finding the Best Mechanism for Messaging

Distribution Date: August 7, 2020

Ad Material Due Date: June 26, 2020

  • New Ground — Higher Ed Marketers Discuss Emerging Landscape
  • Content is King…But Distribution is Queen

Distribution Date: November 6, 2020
Ad Material Due Date: September 25, 2020

EDgage Online includes additional content to support higher education marketers and enrollment specialists. We contact subscribers via email on a monthly basis, on the following schedule. Opportunities exist to publish a limited number of ads in these e-newsletters.

EDgage Online Distribution Dates

  • January 7
  • February 4
  • March 3
  • April 7
  • May 5
  • June 2
  • July 7
  • August 4
  • September 1
  • October 6
  • November 3
  • December 1

Component Pricing

ComponentPricing
Full Page Ad or Spotlight (4x)$1,500
Inside Front Cover Ad (4x)$2,000
Inside Back Cover Ad (4x)$2,000
2-page Center Spread (4x) $2,000
Pre-printed Inserts$3,000
Online Banner$500
Spring EDgage Summit - June 2020 - Washington DC$10,000
Fall EDgage Summit$10,000
Platinum Sponsorship (all inclusive)$30,000

Ads/Artwork Specifications

Full-page Ad

Live/safe area: 8.25″ x 10.25″ Trim: 9″ x 11″ Bleed: 9.25″ x 11.25″

Back Cover Ad

Live/safe area: 8.25″ x 7.25″ Trim: 9″ x 8″ Bleed: 9.25″ x 8.25″

Full Center Spread Ad(s)

Live/safe area: 8.25″ x 10.25″ (each page)
Trim: 18″ x 11″
Bleed: 18.25″ x 11.25″

Files

  • PDF/X-1a is preferred file delivery format
  • Images should be high resolution, CMYK format (at least 200 dpi.)
  • Do not mix RGB, CMYK and spot colors in document
  • Fonts must be embedded in PDF
  • Color should be CMYK using U.S. Web Coated (SWOP) v2. RGB, spot or other colors will be converted to CMYK using U.S. Web Coated (SWOP) v2; anticipated color may not result.
  • For critical color supply SWOP-certified color proof with color bars.

Inserts

  • Tip-in Insert: maximum 8×10″, 70# text max weight
  • Blow-in Insert: minimum 5×3½”, maximum 6×4¼”, 75# standard stock
  • Polybag Insert: minimum 4×6″, maximum 9 x 10″
  • Bellyband: 5″ tall x 18¾” wide, 80#

    * Actual print samples must be sent to printer for machinability testing prior to deadline.

Banners for EDgage Online

Most standard banner sizes apply

Examples: 300×250 – Medium rectangle, 336×280 – Large rectangle, 728×90 – Leaderboard,
300×600 – Half page or large skyscraper, 320×50 – Mobile leaderboard.

Ads can be animated or static. Banners are typically updated on a month-to-month basis.
Email sfbenoudiz@aptech.org with questions or to submit your banner.

Contact

Sondra Fry Benoudiz
703-264-7222
sfbenoudiz@aptech.org

Association for PRINT Technologies
1896 Preston White Drive
Reston, VA 20191
703-264-7200

www.EDgagemag.com
info@EDgagemag.com