2020 Initiatives

Introducing LeadingPRINT

LeadingPRINT magazine has created a lot of conversation, and we are eager to extend its reach. We are in an industry that is highly defined by the assets under our collective roofs, the solutions that are offered and the products that can be created and delivered to the end-customer.

But time has dictated that being known for what we do is not enough—we must be defined by the communities we serve.

LeadingPRINT is not just a magazine, but also an endeavor to serve the most progressive print CEOs in the industry. Internally, we refer to these people as “outlaws.” They are defined by a different mindset.

We see firsthand how they are transforming their businesses and standing out from others. LeadingPRINT is for them—and hopefully for you, too.

Anybody who has had change thrust upon them knows there are choices that have to be made when the time comes. You can resist change and muddle through, or you can embrace the outlaw mentality and make some magic. The idea for an invitation-only event for progressive print CEOs was created to help executives who want to take an aggressive approach toward growth.

The creation of content embodies the sales and marketing process. It is built on listening and then delivering thoughtful stories or insights to correspond with what the market values. It is also a subtle and nonintrusive way to get on people’s radar and even get them to like you. We have seen it work. and we can now connect companies like yours to our community .

Our program includes a quarterly-printed magazine, a monthly podcast with yours truly moderating, an online component that updates our readers and live CEO summits that dig into the stuff that printers really want to talk about. Overall, the entire movement has been created to engage with the most progressive people in our industry. I am asking you to become one of us by sponsoring LeadingPRINT.

Warmest regards
ThayerSigTemp

Thayer Long
CEO of The Association for PRINT Technologies

LeadingPRINT Magazine

LeadingPRINT is for the progressive print executive. Built to support the success of our members and promote overall positive industry outcomes, LeadingPRINT aims to inspire and educate the brightest minds within the printing supply chain. Printed four (4) times per year, LeadingPRINT magazine offers you a chance to connect with the printers who want to have long-term success. Full page ads and product spotlights are available.

Components

LeadingPRINT Spotlights

250 words and high resolution imagery of either a product or a customer you would like to highlight. Your logo will accompany the sponsorship of the spotlight. Copy can be provided, or we can create it.

Podcast
Sponsorship

Includes an "Ad Read" by
Thayer Long and banners on the outgoing emails.

LP Online Banners

Full width digital ads within the LeadingPRINT website.

CEO Summit

In 2020, we will host two (2) regional CEO summits with the most engaged and motivated CEOs from our industry. The content within the two-day event will be strategic and exclusive. It will be a unique opportunity to network and educate the progressive groups.

Component Pricing

OpportunityPricing
Full Page Ad or Spotlight (4x)$1,500
Inside Front Cover (4x)$2,500
Inside Back Cover (4x)$2,500
2-page Center Spread (4x)$2,500
Webinar Sponsorship (12x)$2,000
Podcast Sponsorship (12x)$1,000
LeadingPRINT Website Banner (monthly)$1,000
LeadingPRINT e-News Banner (monthly)$1,000
LeadingPRINT CEO Summit (Spring) $20,000
LeadingPRINT CEO Summit (Fall) $20,000
Business Intelligence Series (6x) $5,000
Platinum Package (all inclusive) $50,000

Editorial Guide

Each issue of LeadingPRINT includes a cover story highlighting a progressive print leader. Additional features are listed below along with the distribution and ad material dates.

Distribution Date: January 10, 2020

Ad Material Due Date: November 15, 2019

  • Market Vision: What is Going on with Buyers in 2020
  • Overcoming What Sucks About Your Business

Distribution Date: April 10, 2020

Ad Material Due Date: March 6, 2020

  • Wanted: Critical Thinkers  Your Staff Requirements
  • The Pivot  Ideas on how to Radically Innovate

Distribution Date: July 10, 2020

Ad Material Due Date: June 5, 2020

  • A Stewardship for Print: Why New Generations Need to Feel the Impact
  • Outlaw Strategy: Standing Up & Standing Out

Distribution Date: October 9, 2020

Ad Material Due Date: September 4, 2020

  • Recipe for Success: Business Planning for 2021
  • Working Smart: Efficiency Insights for Your Business

LeadingPRINT Online includes additional content to support those that print and is distributed through email and social networks while being archived on www.LeadingPrint.org.

  • January 22
  • February 19
  • March 18
  • April 22
  • May 20
  • June 17
  • July 22
  • August 19
  • September 16
  • October 21
  • November 18
  • December 16

The LeadingPRINT Podcast is a series of short "fireside" chats with APTech members. The discussions will center around both what inspires and annoys them within the print business. Hosted by Thayer Long, the conversations are entertaining and digestible.

  • January 14
  • February 11
  • March 10
  • April 14
  • May 12
  • June 9
  • July 14
  • August 11
  • September 8
  • October 13
  • November 11
  • December 8

Insights

5000

readers

84%

senior level executives

Who's Reading

50%

Commercial Printing/ Quick Printing

13%

In-Plant/Print Centers & Transactional

12%

Sign/Display, Digital Printing/Imaging & Photo

8%

Marketing & Creative Design

4%

Package/Label/ Boxboard, Corrugated Printing & Converting

Purchasing Influence

30%

Final Decision Maker

34%

Significant Influence

11%

Initial Recommendations

7%

Research New Products

18%

Not Applicable

Company Size

21%

250+ Employees

12%

100 – 249 Employees

12%

50 – 99 Employees

17%

20 – 49 Employees

38%

1 – 19 Employees

Annual Sales Volume

28%

More than $20M

9%

$10,000,001 to $20M

10%

$5,000,001 to $10M

9%

$3,000,001 to $5M

16%

$1,000,001 to $3M

11%

$500,001 to $1M

17%

Less than $500,000

Ad/Artwork Specifications

Full-page Ad

Live/safe area: 8.25″ x 10.25″
Trim: 9″ x 11″
Bleed: 9.25″ x 11.25″

Back Cover Ad

Live/safe area: 8.25″ x 7.25″
Trim: 9″ x 8″
Bleed: 9.25″ x 8.25″

Full Center Spread Ad(s)

Live/safe area: 8.25″ x 10.25″ (each page)
Trim: 18″ x 11″
Bleed: 18.25″ x 11.25″

Files

  • PDF/X-1a is preferred file delivery format
  • Images should be high resolution, CMYK format (at least 200 dpi.)
  • Do not mix RGB, CMYK and spot colors in document
  • Fonts must be embedded in PDF
  • Color should be CMYK using U.S. Web Coated (SWOP) v2. RGB, spot or other colors will be converted to CMYK using U.S. Web Coated (SWOP) v2; anticipated color may not result.
  • For critical color supply SWOP-certified color proof with color bars.

Inserts

  • Tip-in Insert: maximum 8×10″, 70# text max weight
  • Blow-in Insert: minimum 5×3½”, maximum 6×4¼”, 75# standard stock
  • Polybag Insert: minimum 4×6″, maximum 9 x 10″
  • Bellyband: 5″ tall x 18¾” wide, 80#

    * Actual print samples must be sent to printer for machinability testing prior to deadline.

Banners for LeadingPRINT online

Most standard banner sizes apply

Examples: 300×250 – Medium rectangle, 336×280 – Large rectangle, 300×600 – Half page or large skyscraper.

Ads can be animated or static. Banners are typically updated on a month-to-month basis.

Email sfbenoudiz@aptech.org with questions or to submit your banner.

Get
In Touch

Editor — Julie Shaffer, jshaffer@aptech.org
Publisher — Thayer Long, tlong@aptech.org
Advertising — Sondra Fry Benoudiz, sfbenoudiz@aptech.org

Association for PRINT Technologies
1896 Preston White Drive
Reston, VA 20191
703-264-7200
www.LeadingPrint.org