2021 Initiatives

2020 Hermes Platinum
Award Winner

Introducing LeadingPRINT

LeadingPRINT magazine has created a lot of conversation, and we are eager to extend its reach. We are in an industry that is highly defined by the assets under our collective roofs, the solutions that are offered and the products that can be created and delivered to the end-customer.

But time has dictated that being known for what we do is not enough—we must be defined by the communities we serve.

LeadingPRINT is not just a magazine, but also an endeavor to serve the most progressive print CEOs in the industry. Internally, we refer to these people as “outlaws.” They are defined by a different mindset.

We see firsthand how they are transforming their businesses and standing out from others. LeadingPRINT is for them—and hopefully for you, too.

Anybody who has had change thrust upon them knows there are choices that have to be made when the time comes. You can resist change and muddle through, or you can embrace the outlaw mentality and make some magic. The idea for an invitation-only event for progressive print CEOs was created to help executives who want to take an aggressive approach toward growth.

The creation of content embodies the sales and marketing process. It is built on listening and then delivering thoughtful stories or insights to correspond with what the market values. It is also a subtle and nonintrusive way to get on people’s radar and even get them to like you. We have seen it work. and we can now connect companies like yours to our community .

Our program includes a quarterly-printed magazine, a monthly podcast with yours truly moderating, an online component that updates our readers and a CEO summit that digs into the stuff that printers really want to talk about. Overall, the entire content platform has been created to engage with the most progressive people in our industry. I am asking you to become one of us by sponsoring LeadingPRINT.

Warmest regards
ThayerSigTemp

Thayer Long
CEO of The Association for PRINT Technologies

LeadingPRINT Magazine

LeadingPRINT (LP) is for the progressive print executive. Built to support the success of our members and promote overall positive industry outcomes, LeadingPRINT aims to inspire and educate the brightest minds within the printing supply chain. Printed four (4) times per year, LeadingPRINT magazine offers you a chance to connect with the printers who want to have long-term success. Full page ads and product spotlights are available.

Components

LeadingPRINT Spotlights

250 words and high resolution imagery of either a product or a customer you would like to highlight. Your logo will accompany the sponsorship of the spotlight. Copy can be provided or we can create it.

Podcast Sponsorship

Includes an "Ad Read" by Thayer Long and banners on the
outgoing emails.

LP Online Banners

Full-width digital ads within the LeadingPRINT website.

LeadingPRINT CEO Summit

In 2020, we will host two (2) CEO summits with the most engaged and motivated CEOs from our industry. The content within the two-day event will be strategic and exclusive. It will be a unique opportunity to network and educate the progressive groups.

Component Pricing

OpportunityPricing
Full Page Ad or Spotlight (4x)$1,500
Inside Front Cover (4x)$2,500
Inside Back Cover (4x)$2,500
2-page Center Spread (4x)$2,500
Webinar Sponsorship (12x)$2,000
Podcast Sponsorship (12x)$1,000
LeadingPRINT Website Banner (monthly)$1,000
LeadingPRINT e-News Banner (monthly)$1,000
LeadingPRINT CEO Summit (Spring) $20,000
LeadingPRINT CEO Summit (Fall) $20,000
Business Intelligence Series (6x) $5,000
Platinum Package (all inclusive) $50,000

Editorial Guide

Each issue of LeadingPRINT includes a cover story highlighting a progressive print leader. Additional features are listed below along with the distribution and ad material dates.

Distribution Date: January 22, 2021

Material Due Date: January 8, 2021

At a Distance: Insights on selling strategies for a New Year
Keeping Pace: The delusion of innovation hinders our growth

Distribution Date: April 16, 2021

Material Due Date: March 5, 2021

Letting Go: Why we won’t let go of tradition and past breadwinners and how to redefine your value
Strength in Numbers: ​Why your partners matter more than ever

Distribution Date: July 16, 2021

Material Due Date: June 4, 2021

Charge: How print combats a lack of trust
The Vibe: Building the right culture for a new landscape

Distribution Date: October 15, 2021

Material Due Date: September 3, 2021

Recipe for Success: Business planning for 2022
The Backbone: Marketing is critical to your future success

LeadingPRINT Online includes additional content to support those that print and is distributed through email and social networks while being archived on www.LeadingPrint.org.

Insights

5000

readers

84%

senior level executives

Who's Reading

50%

Commercial Printing/ Quick Printing

13%

In-Plant/Print Centers & Transactional

12%

Sign/Display, Digital Printing/Imaging & Photo

8%

Marketing & Creative Design

4%

Package/Label/ Boxboard, Corrugated Printing & Converting

Purchasing Influence

30%

Final Decision Maker

34%

Significant Influence

11%

Initial Recommendations

7%

Research New Products

18%

Not Applicable

Company Size

21%

250+ Employees

12%

100 – 249 Employees

12%

50 – 99 Employees

17%

20 – 49 Employees

38%

1 – 19 Employees

Annual Sales Volume

28%

More than $20M

9%

$10,000,001 to $20M

10%

$5,000,001 to $10M

9%

$3,000,001 to $5M

16%

$1,000,001 to $3M

11%

$500,001 to $1M

17%

Less than $500,000

Ad/Artwork Specifications

Full-page Ad

Live/safe area: 8.25″ x 10.25″
Trim: 9″ x 11″
Bleed: 9.25″ x 11.25″

Back Cover Ad

Live/safe area: 8.25″ x 7.25″
Trim: 9″ x 8″
Bleed: 9.25″ x 8.25″

Full Center Spread Ad(s)

Live/safe area: 8.25″ x 10.25″ (each page)
Trim: 18″ x 11″
Bleed: 18.25″ x 11.25″

Files

  • PDF/X-1a is preferred file delivery format
  • Images should be high resolution, CMYK format (at least 200 dpi.)
  • Do not mix RGB, CMYK and spot colors in document
  • Fonts must be embedded in PDF
  • Color should be CMYK using U.S. Web Coated (SWOP) v2. RGB, spot or other colors will be converted to CMYK using U.S. Web Coated (SWOP) v2; anticipated color may not result.
  • For critical color supply SWOP-certified color proof with color bars.

Inserts

  • Tip-in Insert: maximum 8×10″, 70# text max weight
  • Blow-in Insert: minimum 5×3½”, maximum 6×4¼”, 75# standard stock
  • Polybag Insert: minimum 4×6″, maximum 9 x 10″
  • Bellyband: 5″ tall x 18¾” wide, 80#

    * Actual print samples must be sent to printer for machinability testing prior to deadline.

Banners for LeadingPRINT online

Most standard banner sizes apply

Examples: 300×250 – Medium rectangle, 336×280 – Large rectangle, 300×600 – Half page or large skyscraper.

Ads can be animated or static. Banners are typically updated on a month-to-month basis.

Email jshaffer@aptech.org with questions or to submit your banner.

Get
In Touch

Editor — Julie Shaffer, jshaffer@aptech.org
Publisher — Thayer Long, tlong@aptech.org

Association for PRINT Technologies
113 Seaboard Lane
Suite C-250
Franklin, TN 37067
703-264-7200
www.LeadingPrint.org